What does the Sainsbury’s-Asda merger mean for fashion?



The proposed merger between Sainsbury’s and Asda will have repercussions across almost all consumer industries and sectors. Drapers investigates and analyses the merger’s potential implications for the fashion and apparel retail sector, looking at how it will change the strategic landscape of the industry and what it means for Sainsbury’s’ and Asda’s own-label brands, George and Tu.

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