MBS Intelligence
Concept & Creative Direction

ATA: More than just a clothing brand
In my teens growing up in apartheid South Africa, everything was bound up in politics and the answer for me lay in going to work on the land on a socialist kibbutz, which I did. My biggest regret was not keeping my set...

The denim trend comes and goes, but sustainability is…
I was looking at a photograph of myself when I was 18 and at the beginning of my gap year (which trust me, was a really long time ago!). What struck me was the pair of denim jeans I was wearing: Levi 501’s that had...

The denim trend comes and goes, but sustainability is…
I was looking at a photograph of myself when I was 18 and at the beginning of my gap year (which trust me, was a really long time ago!). What struck me was the pair of denim jeans I was wearing: Levi 501’s that had...

The denim trend comes and goes, but sustainability is…
I was looking at a photograph of myself when I was 18 and at the beginning of my gap year (which trust me, was a really long time ago!). What struck me was the pair of denim jeans I was wearing: Levi 501’s that had...

Will Men’s Fashion Week survive?
The menswear fashion shows are all but over and once again, they are showing that the barriers between the genders are continuing to dissolve, and cultural identities are becoming much more fluid. A recent report on...

Curating a Community: The Huggle story
In 2000, I hosted an event called 'Inventing Retail.com'. It was right at the start of the dot-com bubble and the panel was made up of a collection of pioneers in the ecommerce world, including Keith Basnett and Ernst...

Curated Redevelopment: Breathing new life into the South Street…
Over two decades’ worth of annual trips to New York City, I've had a good chance to see how the city has changed over the years - even better than locals, I think, who might not notice the gradual changes from day to...

Fashion Week: Is this the beginning of a new…
‘See now, buy now’: a topic that has been fervently brewing for the last few seasons, it feels like we are reaching a tipping point. Certainly, the very nature and purpose of Fashion Week is entirely up for...

Yokishop: Sustainable innovation in California
I have been on my annual research trip looking at stores, brands and new concepts on the West Coast. It's nearly time for me to come home and I almost arrived back in the UK empty-handed – until the 11th hour: all...
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